7 Alternative Beauty Retailers to Try

For all our beauty needs, we tend to stick to our basic beauty retailers: Ulta and Sephora. These two are our one-stop shops for the best beauty products. But there are plenty of places to go to get the same popular brands and, in some cases, at a better price. The next time you’re craving a makeup shopping spree, here are 7 makeup stores to get your glam on.


If organic is your vibe…


More than just a hipster chic clothing store, Urban Outfitters has an amazing beauty section. The clothing store sells mostly organic and natural makeup products like Milk makeup but also exclusive online products from sites like BH Cosmetics. Other brands offered in-store are Anastasia Beverly Hills, Stila, Obsessive Compulsive Cosmetics, Lime Crime, Sigma Beauty, and NYX. Urban’s YouTube page is also a great resource for makeup inspo with videos of top beauty gurus using their products in everyday life.


If you need variety…


While not one of the most popular department stores, Kohl’s actually has an amazing beauty section. They feature brands like PUR Cosmetics, theBalm, Cargo, and LORAC.




While it’s widely known that department stores have numerous makeup counters, most people don’t realize that they sometimes get certain items before beauty retailers like Ulta and Sephora. Online stores sometimes also have leftover limited edition products. They occasionally even offer special gifts with a purchase!


If you’re not ready to let go of Sephora…


This one’s kind of cheating, but sometimes we just can’t let go! The major department store actually has a mini Sephora inside. The perks of this downsized version of the giant beauty retailer is that most people don’t realize it’s there which means shorter lines. The best part about it is they accept JCPenney gift cards.


If you like a deal…


As Amazon’s new competitor, Jet offers mostly drugstore and high end beauty products. Maybelline, Neutrogena, CoverGirl, Revlon, Christian Dior, Bobbi Brown, bareMinerals, Laura Geller, BECCA, and that’s only a few! This online retailer brings all that Sephora and Ulta have to offer without leaving the comfort of your bed. Because it’s an online wholesale retailer, the more you buy, the more you save. They also offer amazing deals like discounts for paying by debit card or opting out of free returns. The site even offers 15% on not one, but your first three orders!


If high end is the only way to go…


Violet Grey is high-end makeup heaven. They offer everything from Tom Ford and Chanel to La Mer, Tata Harper, and Charlotte Tilbury. They even carry MAC products. The website doubles as an incredibly fashionable lifestyle blog, called the Violet Files.


If you’re obsessed with YouTube beauty gurus and exclusive products…


This site is a great place to stock up on your favorite brands and get introduced to some new ones. This beauty online retailer offers a wide variety of brands like YouTube guru Wayne Goss’ makeup line, Oribe products, and even Jeffree Star Cosmetics (it’s one of the only places besides Star’s site that actually sells his products!). The French drugstore brand Bioderma isn’t widely available in the United States, but Beautylish is one of the most accessible sites that keeps it in stock. You can live out your Victoria’s Secret Angel dream with Koh Gen Do, a favorite of Gigi Hadid and Kylie Jenner, as well as RMS Beauty, which has been used at the VS Fashion Shows.


by Melissa Lee