Our Top Picks for Underrated Online-Only Stores

These days, shopping online has become not only a convenience, but the new norm. We shop online from the comfort of our beds, we shop during class, and we even occasionally browse the online marketplace on particularly boring first dates. Not surprisingly, the women’s fashion industry is thriving in the light of e-commercean online industry once dominated by  Topshop and ASOS is now expanding into a world of unique store options. More and more trendy online-only shops are popping up, meaning you can be the most stylish version of you without ever leaving your living room couch.


Spool No.72

Founded at a farmer’s market (of all places) in 2008, Spool No.72 has since moved their business onto the Internet, selling trendy but original pieces for decent prices. Spool’s style is feminine and preppy, and their shoe section is to die for. The brand’s clothing is quality-made and will last a long time, making the slightly more expensive prices totally worth it.


Looking for something unique? Look no further than Modcloth.com, which sells vintage-esque women’s clothing and *bonus* home decor as well. Fun patterns and girly details adorn the clothing from Modcloth and it’s impossible to check out without the addition of a completely original piece of clothing to your wardrobe. If for some reason online shopping is not your forte, Modcloth’s first brick-and-mortar store will be opening in Austin, Texas, on November 12.


Tobi is the perfect place to shop for a night out or special occasion outfit. The store has a large variety of different dress styles for any occasion at uber cheap prices. But don’t worrythe quality of the clothes is not sacrificed for the cheap price like so many other online retailers. Tobi specializes in the LBD, but their shoe and accessories sections are worth a visit too.

Dainty Hooligan

If you’ve seen a trend online lately, you’re sure to find it somewhere at Dainty Hooligan. The boutique carries one-of-a-kind pieces characterized by preppy style and girly accents. The store frequently runs flash sales or fun promotions and even has a ‘Dresses Under $50’ section, making it nearly impossible to not get a great deal.


Missguided is essentially the Holy Grail of online shopping. Seriously, one visit to this site and you’ll be hooked. The brand’s clothes have an edgy yet girly vibe, and are always up to date and in style. Ranging from casual to nightwear to even a bridal section, Missguided has clothing for, quite literally, every occasion. What’s more, the prices are totally reasonable and they even offer a student discount for college students.


by Madison Paddock